The heart of our business here at Reusch Jewelers is personal service. We know that you can purchase jewelry anywhere, but when you purchase a piece of jewelry from us you will receive the professional level of service that can only come from a century-old company. The reason that generation after generation of jewelry buyers come to us is simple: our selection and our service are second to none. Reusch Jewelers is Northern Michigan's full-service jeweler, offering professional, guaranteed repairs, custom design work, appraisals, gemstone analysis, honest and fair gold buying, and more.